Manoto's viewership rates are difficult to determine; however, anecdotal reports about the channel's ubiquitous popularity suggests that it has gained rapidly in market share to rival more established satellite channels like BBC Persian and VOA Persian TV. According to a BBC report in 2008, these channels may be watched by at least 30 percent of households inside Iran.
Manoto1 is partly funded by corporate sponsorships and has been sponsored in the past by companies that sell consumer products inside Iran, including Samsung and LG, according to Marjan TV's website and Clarus Design's Meddin. Manoto's funding also comes from venture capitalists, according to a 2011 report on human rights and information access in Iran by the Foreign Policy Centre, a UK-based independent think tank. The report did not name the venture capital firms behind the station
However, many Iranian analysts believes that the channel is promoting Iran's ousted monarchy purposefully
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